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Daniel Friedrich currently serves as the Demand Planning and IBP Lead at Lion, a role held since October 2023. Prior to this position, Daniel accumulated extensive experience at Smith+Nephew from November 2016 to October 2023, advancing through roles including APAC Regional Demand Manager, Asset Planning Manager, and Demand Manager. Daniel also worked as a Demand Manager at Stuart Alexander & Co. from May 2015 to November 2016. Earlier in the career, Daniel spent over a decade at Unilever, where various supply chain and customer roles were undertaken from September 2003 to May 2015.