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Zaid Nasir is a seasoned professional currently serving as Director of Measurement Strategy & Testing at LinkedIn since August 2023. Prior experience includes a significant tenure at Dell Technologies from February 2016 to August 2023, where Zaid held roles such as Director of Global Media Measurement and Director of Data Science & Analytics, leading teams in marketing analytics, media measurement, and budget management across global markets. Zaid has successfully implemented innovative forecasting models and marketing strategies, resulting in enhanced media planning and performance metrics. Earlier career experiences include positions at Coca-Cola Beverages Pakistan Limited, where Zaid contributed to operational efficiencies and cost savings. Zaid holds a Master’s Degree in Marketing from Mays Business School at Texas A&M University and a Bachelor’s in Economics and Finance from Lahore School of Economics.