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Luca Zicconi is an experienced professional in the fields of Web3, Metaverse, and XR, currently serving as the Web3 - Metaverse - XR Lead at ŠKODA AUTO a.s. since November 2012. Key achievements include founding ŠKODAVERSE, launching the first Metaverse experience and AI Avatar for ŠKODA, and developing a comprehensive global Metaverse and Gaming strategy. Luca has also played significant roles in digital content management and customer experience projects. Recently recognized as a Top Voice for Web3 on LinkedIn, involvement with various prominent communities reflects a strong commitment to industry engagement. Luca holds a Master of Architecture from Università degli Studi di Cagliari and has a background in architectural design through freelance work and internships.