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Dr. Alisa Petrova is a Research Consultant in Marketing Research at YouGov Schweiz and has an extensive academic background from the University of Bern. Dr. Petrova completed a Doctor rerum oeconomicarum (PhD) in Marketing in 2022, following a Master of Science in Business Administration with a focus on Information Systems in 2017. Prior roles at the University of Bern include Postdoctoral Researcher, Research Associate and PhD Candidate, and Junior Research Assistant, highlighting a strong foundation in research and expertise in the field.