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Sasipat Sermsintham is a seasoned professional with a diverse background in customer lifecycle management, marketing data intelligence, and business analysis. Currently serving as Senior Customer Lifecycle Manager at LINE MAN Wongnai since January 2022, Sasipat has previously held roles at Yves Rocher Thailand and Lazada, where significant contributions included user acquisition and retention strategies and e-commerce performance analytics. Prior experience includes positions at Korn Ferry, SKOOTAR, Mindshare, and consulting roles, showcasing expertise in organizational development, market insight, and digital marketing. Sasipat holds a Bachelor's degree in Economics from Thammasat University and another in Business/Managerial Economics from UC San Diego.