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Tarik El Assal currently serves as a Key Account Analyst for Walmart at Lindt & Sprüngli (Canada), Inc. since September 2023. With a background in yoga instruction at Granite Club and Kula Yoga Annex, Tarik teaches various classes including Power Vinyasa and hot yoga, and conducts workshops on yoga techniques. Prior roles include Director of Membership Operations and Manager of Membership Group Buys for the American Marketing Association (AMA) in Toronto, and Retail Analyst for Sobeys at IRI. Early experience includes positions in marketing and product management at Maroc Telecom, where Tarik contributed to significant growth in market shares and customer bases. Educational qualifications include a Master's degree in Marketing Management from ENCG-SETTAT and a certificate from Humber College in Sales and Marketing Connections.