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Dan Genford has extensive experience in sales and management within the Australian consumer goods sector. Since October 2015, Dan has held the position of State Field Manager for NSW/ACT at Lindt & Sprüngli Australia, with a notable secondment as National Account Manager for Big W. Prior to this, Dan worked at Campbell Arnott's as Zone Manager for NSW/TAS from July 2013 to October 2015, and at Unilever as NSW/ACT Field Manager from October 2011 to October 2013. Dan's earlier career includes several roles at Strikeforce AMC, including NSW State Sales Manager, and various positions at Woolworths Group, culminating as Department Manager. Dan's educational background includes completing studies at John Therry Catholic High School from 1991 to 1996.