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Emma Andersson is a seasoned marketing analyst and controller at Lindex since February 2021, bringing extensive experience in revenue management from previous roles. At STS Alpresor from October 2013 to February 2021, Emma was responsible for pricing, calculation, and revenue optimization across 250 hotels in European markets. Prior to that, Emma served as revenue manager and group and conference manager at Radisson Blu Scandinavia Hotel Gothenburg, overseeing all revenue operations and the group events department. Emma began a career in hospitality at various positions, including guest service manager at Harbour Plaza Hotel and team leader in reservations and reception at THE COMMODORE HOTEL LIMITED. Emma holds a master's degree in Economics, Tourism & Hospitality Management from Handelshögskolan i Göteborg and a bachelor's degree in Hospitality Administration/Management from Oxford Brookes University.