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Caroline Araujo is a seasoned marketing professional with extensive experience in managing B2B and B2C marketing strategies across various industries. Currently serving as the National Marketing Manager at Lincoln Electric since January 2020, Caroline previously held the position of Marketing & Communications Manager at Right Time Heating & Air Conditioning Canada, successfully driving profitable marketing strategies. At Trailer Wizards Ltd., Caroline led the B2B marketing team, enhancing brand awareness and growing market share through strategic initiatives. Earlier roles at Ryder System, Inc. involved significant contributions to Canadian growth plans, including direct marketing, branding, and lead generation. Caroline's career began as a Sales & Marketing Coordinator at ACT Communications, providing support to senior leadership and facilitating client relations. Caroline holds an Advanced Marketing Diploma from Sheridan College Institute of Technology & Advanced Learning.