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Latika Arora is an experienced professional in marketing and merchandising, currently serving as the Retention Marketing Manager and Planning and Merchandising Manager at Limeroad.com since March 2022. Prior experience includes roles as Category Merchandise Manager and Category Manager at ShopClues, Business Strategy Manager at OYO, and Category Manager at Monte Carlo Fashions Ltd. Latika has also held positions such as Key Account Manager at Amazon and Market Development Executive at Snapdeal. Additional experience includes a role as Merchant Trainer at Paytm and Sub Editor at aajkikhabar.com. Latika holds a Master's degree in Journalism and Mass Communication with a focus on Corporate Communication from Apeejay Stya University and a Bachelor's degree in Journalism and Mass Communication with a specialization in Marketing Research from Amity School of Mass Communication. Recent education includes a Google Ads measurement certificate from Skillshop.