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Ioana Maria Mitrea is a skilled UX Designer currently employed at Liip since October 2018. Previously, Ioana served as an Interaction Designer at SRF - Schweizer Radio und Fernsehen, where responsibilities included interaction design for the PLAY SRF platform and enhancing user experience through usability testing and design documentation. Ioana's experience includes roles as a UX & Visual Designer at Scope Content AG, where innovative user interfaces were developed, and as an Assistant in Knowledge Management at Herzog & de Meuron, involving studio photography for documentation purposes. Additional design roles include Graphic Designer positions at Ile Trade Company and Florenz Kunstraum, as well as an Exhibition Designer for the Conrad Gessner Jubilee Exhibition. Educational qualifications include a Master of Arts in Visual Communication from the University of Applied Sciences and Arts Northwestern Switzerland and a BA + MA integrated degree in Industrial and Product Design from "Ion Mincu" University of Architecture and Urban Planning.