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Roy Alter is a seasoned professional in the creative industry, currently serving as the Director of Viewer Experience at SundaySky since April 2015. In this role, Roy focuses on delivering personalized storytelling and enhancing viewer engagement across various industries. Since 2017, Roy has also held the position of Creative Director, overseeing the development of Viewer Experience flows and managing unique projects. Additionally, as a Creative Team Lead since 2015, Roy has contributed significantly to campaign concepts and various creative disciplines, including visual design and motion graphics. Prior to SundaySky, Roy worked as Designer-Director at Alteröy from September 2009 to March 2015, showcasing expertise in graphic design, motion design, and animation. Roy holds a Bachelor of Arts in Design and Visual Communications from the Holon Institute of Technology and a diploma in midi sound from Hed College of Music.