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Cristina del Canto

Head of Product B2B at LIFULL Connect

Cristina del Canto began their work experience in 2011 as an intern in the Sales Department at Televisión de Galicia. Cristina then joined Trovit in 2012, where they initially worked as a Quality Assurance professional until 2016. In 2016, they transitioned into the role of B2C Product Manager, responsible for the development of Trovit's website and media buying landing pages. From 2017 to 2020, they worked as a Product Manager in Trovit Partners B2B traffic acquisition platform and B2B services, focusing on evaluating new business opportunities, improving partner's traffic acquisition performance, and launching new services. In 2020, they joined LIFULL Connect as the Head of Product B2B.

Cristina del Canto completed their Bachelor's degree in Advertisement and Public Relations at Universidade de Vigo, which they attended from 2008 to 2010. In 2010-2011, they participated in the Sweden - Erasmus Program at Karlstad University. Cristina then went on to engage in an exchange program called Sicue - Séneca at Universitat Autònoma de Barcelona from 2011 to 2012. Lastly, from 2015 to 2017, they pursued a Master's Degree in Online Marketing at ESIC Business & Marketing School.

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