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Jens Husmann is a Senior Online Marketing Manager at Liftstar Marketing GmbH since September 2012, specializing in performance marketing with a focus on search engine advertising (SEA) and search engine optimization (SEO). Responsibilities include strategic planning and management of Google Ads and Microsoft Advertising campaigns, as well as the analysis, design, planning, and optimization of websites for SEO. Additional expertise encompasses web tracking and analytics, retargeting strategies, and the development of new performance channels. Prior to this role, Jens Husmann worked as an Online Marketing Manager at DATA BECKER GmbH & Co. KG and began as an Online Marketing Specialist. Jens Husmann holds a Diplom-Ökonom degree in Wirtschaftswissenschaften from Carl von Ossietzky University of Oldenburg.