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Si Crowhurst has over 20 years of experience in the creative and mobile industry. Starting in 2001 as a Creative Designer at 3GLAB, Si worked on design validation and implementation for a new market entrant. In 2002, Si joined Orange UK as a Senior Designer before joining France Telecom in 2005 as a Service Design Manager and later becoming the Head of Creative Programmes. Si was responsible for managing international design and creative teams, overseeing projects with a value over £5 million, and managing a 50-person creative team.

In 2008, Si founded and served as the Managing Partner of We Love Mobile, a full-service creative mobile agency. Si was responsible for driving profitability, securing significant client wins, and establishing key relationships with clients such as Peugeot, Molson Coors UK, Coca Cola, and BBC.

Si continued to excel in the mobile industry, working as a Business & Mobile Consultant at Artful Consulting from 2011 to 2012. In this role, Si consulted for clients on various aspects of their business strategies, including digital strategy, operational structure, sales, marketing, and communications.

From 2011 to 2014, Si worked at Amobee as the Global Innovation Director, where they drove strategic consultancy and innovation for media clients. Si's contributions helped acquire new clients in content, fashion, and sports betting across the US and EMEA regions.

Si's next role was at Vungle, where they held various positions from 2014 to 2022. Si initially served as the Global Head of Creative Labs, leading the EMEA/London region and responsible for a $1 million budget. They then became the Global General Manager of Vungle Creative Labs, overseeing a $5 million annual budget and serving as a member of Vungle's leadership team. Si's responsibilities in these roles included leading multidisciplinary teams, delivering a market-leading advertising proposition, and blending creativity with data for performance advertising goals.

Currently, Si works at Liftoff Mobile as the VP of Creative Studio, starting in October 2021.

Si Crowhurst graduated from Sheffield Hallam University in 1998 with a BSC degree in Business Information Systems. Apart from their degree, Si also obtained a certification in Leadership at the Peak from CCL in March 2019.