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Jarryd Frey currently serves as the Head of Digital Marketing at LIFT by Causality since July 2022. Previous roles include Head of Marketing at HAYVN until February 2024, and Marketing Associate at Merchant West from May 2020 to September 2021, where responsibilities encompassed marketing strategy, digital marketing, analytics, brand alignment, social media, content generation, internal engagement, and lead generation. Jarryd also held the position of Marketing Strategist at The Brand Alive Group and began a career in marketing as a Marketing Intern at CN&CO. Entrepreneurial experience includes co-ownership at NU GAMING, alongside a background in private banking as a High Income Banker at Investec. Jarryd Frey holds a BCom Marketing Management Honours (Cum Laude) from the University of Johannesburg and completed a Digital Marketing Short Course at the University of Cape Town.