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Rose Minar has extensive work experience in the hospitality and branding industry. Rose most recently served as the Chief Marketing Officer at Lift Brands since November 2020. Prior to that, they worked at Radisson Hotel Group as a Brand & Strategic Initiatives Consultant from July 2018 to November 2019, and as VP Global Branding & Innovation from January 2016 to June 2018. Before joining Radisson, Rose held a position as the VP Brand Marketing for Radisson Blu, Park Inn by Radisson & Quorvus Collection at Carlson from April 2014 to December 2016. Rose also gained valuable experience at Carlson Rezidor Hotel Group where they served as Senior Director of Global Branding, Marketing & Communications for Hotel Missoni from 2008 to 2012. Rose held various marketing positions at the group, including Director/Senior Director of Marketing for Park Inn, Country Inn and Regent Hotels in the EMEA region from 2004 to 2008, and Marketing Manager for Park Inn Hotels from 2003 to 2004. Rose Minar began their career as a Marketing Manager at Conrad Hotels & Resorts in 1999.

Rose Minar earned a Bachelor's degree in International Marketing from Hotelschool The Hague. Rose attended the school from 1996 to 1999.