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Anna Lindhult has extensive experience in user engagement and product marketing, currently serving as the Director of User Engagement at Lifesum since August 2020, a role complemented by responsibilities as Director of Product Marketing and CRM Manager. Prior to Lifesum, Anna worked at King from January 2013 to August 2020 as a CRM Project Manager, and at GTECH Interactive from February 2010 to December 2012 as a CRM Executive/Country Manager. In these roles, Anna developed marketing campaigns targeting the Swedish and Norwegian Bingo and Instant Win Markets, focusing on player retention, conversion, and reactivation of lapsed players.