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Vidush Mukesh is a seasoned Buying Manager at Lifestyle International Pvt Ltd since October 2022, specializing in product strategy, performance, customer engagement, brand management, eCommerce buying, and strategic negotiations. Previously, Vidush served as Buying & Planning Manager at udaan.com and as a Buyer for Menswear at United Colors of Benetton India, focusing on optimal product offerings to drive significant market presence. Earlier roles include External Brands Buyer at Lifestyle International Pvt Ltd, where Vidush expanded the girls' business across multiple brands, and Executive Buyer at Giordano, which involved comprehensive inventory management and brand-customer relationship management. Vidush's educational background includes a Bachelor of Fashion Technology in Apparel Production from the National Institute of Fashion Technology and has gained practical experience through various internships.