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In this new COO role, Riddle will lead the integration and development of cross functional teams designed to improve the customer experience. Lief continues to achieve rapid growth, and its CEO sees this strategic hire as an opportunity to bring Industry 4.0 to the organization and Dietary Supplement Industry, in alignment with Lief’s plans to be a world-class, people plus technology-driven organization in the next few years.

Riddle brings over 30 years of manufacturing experience to Lief and has helped build and transform business operations globally, including the U.S., Europe, Middle East, Asia, and Latin America. Prior to Lief, he was most recently a co-founder and COO of Nearshore Technology; a software, engineering, and data analytics outsourcing company in the U.S. and Mexico. Riddle’s vast leadership experience also includes previous Interim Chief Executive Officer positions at Aramada Cloud, as well as SixthSense MedTech; and Chief Technology Officer roles at Diamond Materials Technology and UCT Coatings, Inc.