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Soha Hammoude is an experienced professional with a diverse background in market research and data analysis. Currently serving as a Senior Market and Shopper Research Analyst and previously as a Senior Customer Insights Analyst at Lidl US, Soha has honed skills in understanding consumer behavior and market trends. Prior experience includes a role as a Senior Data Analyst at Kasamba, which complements a foundational background in sales supervision at Lacoste and team supervision at Yofroberry. This blend of analytical expertise and supervisory experience positions Soha as a strong asset in market analysis and customer insights.