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Oana Radu (Negoita) serves as the Marketing Director at Lidl România since April 2016, where responsibilities include launching Lidl's brands in Romania and establishing market positioning. Prior roles include Marketing Media Manager and Strategy and Communication Manager for BTL & Loyalty Campaigns, focusing on annual media strategies and market analysis. Oana's experience extends to Zenith Romania from February 2014 to April 2016 as Account Director & Communications Manager, overseeing communication strategies and media planning for various clients. Oana began a career at NEXT Advertising, serving as Account Media Manager from February 2004 to February 2014, developing media strategies and conducting market analyses. Educational qualifications include degrees in Communication and Public Relations and Advertising from Scoala Nationala de Studii Politice si Administrative (SNSPA).