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David Witlif is a seasoned professional in digital marketing and consulting, currently serving as a Senior Consultant at Lidl International since January 2023, focusing on PARKSIDE Digital Touchpoints. Prior experience includes a senior consultant role at Lidl Digital from January 2018 to December 2022, where responsibilities encompassed app governance and content strategy to enhance Lidl's online performance. David's background also features a significant tenure as Head of Digital Marketing DACH at Zava from September 2013 to December 2017, where a 500% increase in traffic and revenue was achieved. Earlier roles include SEO Manager at 1&1 Internet AG and Website Manager at Hexpress Ltd. David holds a Magister degree in Social Sciences from the University of Stuttgart, earned between 2005 and 2010.