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Maribel Jimenez is a seasoned professional with extensive experience in marketing and business growth within the beverage industry. Currently serving as Growth Business Director and previously as Trade & Shopper Marketing Director at Licores De Guatemala since January 2018, Maribel has also held positions such as Consumer Packaged Goods Director for Central America & Caribbean at Cognitiva IBM Watson Strategic Partner and Regional Category Manager at Licores De Guatemala. Earlier career roles include various managerial and marketing positions at SABMiller, Applica Consumer Products, and Alimentosideal. Maribel's education includes a Bachelor of Science in Communication and an Associate of Science in Advertising from Universidad de San Carlos de Guatemala.