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Jan Vidal Riera has a long and varied career in the food industry. Jan began their career in 2006 as a Business Developer for SunEnergy Europe GmbH. In 2008, they joined Market Control as a Co-Founder and Business Consultant, and also began working as a Category Manager and Trade Marketing Director for GBfoods (Corporate Brand of Gallina Blanca). In 2015, they became the Plant-Based Unit Director for NUTRITION & SANTE S.A.S. In 2018, they took on the role of Plant-Based Marketing & Innovation Director for Idilia Foods. In 2021, they became Founder & Entrepreneur at Rebel Brands, as well as Plant-Based Business Specialist for Chef Sam. In 2022, they began working as a Business Developer for both Väcka and Libre Foods, as well as Business Developer Iberia for Current Foods.

Jan Vidal Riera's education history consists of a Master of Business Administration (MBA) from Esade in 2013-2014, a Programa ThePowerDigitalMarketing from ThePower Business School since 2021, and a Licenciado from Universitat de Barcelona from 1999-2003. Additionally, they have obtained certifications in Power BI avanzado and Scrum avanzado from LinkedIn in July 2021, as well as certifications in Growth and development in emerging markets from School of Management at Fudan University, Leading in a Global Context from Georgetown University McDonough School of Business, and Managing Change in Organizations from HEC Paris Executive Education.