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Fifi Cele is the Head of Market Development at Sanlam, where Fifi develops and executes market development strategies to enhance sales alignment, profitability, and customer satisfaction. Prior to this, Fifi held various roles in leading companies such as Liberty Group South Africa and Assupol Life, focusing on broker distribution management and key account strategies. Fifi is educated with a B.Com in Accounting and an Advanced Diploma in Accounting Science among other qualifications.