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Gênesis Carmona has extensive experience in commercial intelligence and marketing, currently serving as Gerente de Inteligência e Efetividade Comercial at Libbs Farmacêutica since December 2013. Prior roles at Libbs include Gerente de Novos Produtos and Gerente de Grupo de Produtos. Gênesis previously worked as a consultant at Consultoria SFE and held various managerial positions at Bristol-Myers Squibb from 1999 to 2012, focusing on customer insights, marketing, and business intelligence. Early career includes coordinating projects at Close-Up International and programming at Rodesan Elétrica. Gênesis's academic background encompasses a Bachelor's degree in Business Administration from Universidade São Marcos and a postgraduate degree in Marketing from FAAP.