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Heeju Choi is an experienced professional currently serving as Assistant Product Director at LG Electronics, where responsibilities include developing and managing customer-focused offers to align with strategic market objectives. Previous roles include General Manager at the Korea Chamber of Commerce Malaysia, and AD of IB&Expat Banking at Standard Chartered Bank, where focus was on client relationship building and brand awareness. Heeju has a background in marketing from Samsung Electronics as a Brand Marketing Specialist and experience in quality assurance and content analysis at Accenture. A Bachelor’s degree was obtained from Pukyong National University with a double major in Electronic Engineering and International Area Studies-China, complemented by an exchange program at Northwestern Polytechnical University.