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Fernanda Penna Adas Budni is a seasoned marketing professional with extensive experience in trade marketing, primarily within the IT and consumer electronics sectors. Currently serving as the Marketing & Trade Marketing Manager for the IT division at LG Electronics since September 2016, Fernanda oversees marketing strategies, budget management, and trade marketing initiatives aimed at enhancing brand presence and consumer engagement. Fernanda's career includes significant roles at Carrefour, Sony Mobile Communications, Samsung Electronics, and NET Serviços de Comunicação, with a proven track record of successful campaigns, sponsorships, and innovative marketing solutions that drive brand growth and market penetration. Educational credentials include degrees from USP, ABEMD, and Universidade Metodista de São Paulo, reinforcing a strong foundation in marketing principles.