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Hongju Lee has extensive experience in marketing and brand management, primarily at LG Household & Health Care, Ltd., where roles have included Marketing Director for The History of Whoo and team leader for the brand. From 2007 to 2016, significant contributions were made to the Beyond brand, including strategizing marketing plans and leading campaigns against animal experimentation. Hongju Lee's professional history also includes planning launch strategies for Korean cosmetics brands in the U.S. and executing product launches in Canada. Academic credentials include an MBA from the University of Virginia Darden School of Business and a Bachelor's degree in Business Administration from Korea University, complemented by participation in the BSBA Global Scholars Program at the University of North Carolina at Chapel Hill.