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Loganathan Chakkaravarthy is a seasoned professional in programmatic advertising with extensive experience in campaign management and optimization. Currently serving as a Senior Campaign Manager at LG Ad Solutions since October 2021, Loganathan previously held the position of Assistant Manager - Programmatic Ad Operations at Barrla Systems. With a career that began in 2013 at Algoritz Technologies, Loganathan has demonstrated expertise in managing and optimizing programmatic campaigns across various platforms, developing effective bid strategies, and coordinating with account teams for successful campaign launches. Academically, Loganathan holds an MBA in Marketing from Indira Gandhi National Open University and a Bachelor of Engineering in Computer Science and Engineering from Thirumalai Engineering College.