Patrick Scheelen brings a wealth of experience in automotive public relations and strategic management. Currently serving as the Public Relations Responsible at Lexus Europe since January 2024, Patrick previously held multiple senior managerial roles at Toyota Motor Europe from October 2005 to January 2024, including Senior Manager for TOYOTA GAZOO Racing and Senior Manager for Long Term Strategy & Concept Planning. Responsibilities included brand positioning research, strategic consulting, and product advertising. Prior to Toyota, Patrick served as Assistant Manager in Product Planning & Marketing at Honda Access Europe N.V. and worked as a Parts Counterfeit Specialist at General Motors in Germany. Patrick's career began at Ford Motor Company as a Dealer Consultant, providing expertise in dealership operations.
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