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The Marketing and Demand Generation team at Lexia Learning is responsible for driving awareness and adoption of its innovative literacy products through strategic campaigns and initiatives. This team utilizes data-driven insights to craft targeted messaging, create compelling content, and manage digital marketing efforts, including email and event marketing. By collaborating closely with sales and product teams, they aim to generate leads and enhance the overall brand presence, ensuring that educators and students are informed about Lexia's offerings and their benefits for literacy advancement.