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Jennifer McGoogan is an accomplished analytics professional with extensive experience across various industries. Currently serving as the Director of Analytics at The Farmer's Dog since January 2021, Jennifer has previously held key roles including Director of Strategic Analytics at JUUL Labs and Senior Manager of Marketing Analytics at SEPHORA. Prior experience includes senior positions at Westpac Group, where roles encompassed Senior Director of Product & Consumer Analytics and Director of Marketing Analytics & Consumer Insights. Jennifer began their career at the Commonwealth Bank as a Senior Analyst in Retail Sales & Service and gained foundational experience as a Manager of Market Research at Kantar. Jennifer holds a Master's degree in Applied Statistics and a Bachelor of Commerce with a focus on Statistics from Macquarie University.