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Pierre Couture is a seasoned professional in communications, philanthropy, and organizational leadership. Currently serving as Directeur général at Les Petits Frères since November 2023, Pierre focuses on revenue development through innovative fundraising strategies. Prior to this role, Pierre held significant positions, including Directeur principal at Sclérose en plaques Canada – Division du Québec, where oversight of communications and government relations enhanced the quality of life for individuals with multiple sclerosis. As Directeur général at PartenaireSanté-Québec, Pierre facilitated the redistribution of over $30 million to health charities. Previous experiences also include impactful roles at the Musée des beaux-arts de Montréal, LOVE - Leave Out Violence, and several communication firms founded in the 1980s and 1990s, showcasing a consistent commitment to community engagement and strategic partnerships across various sectors.