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Shu Lin Lu serves as the Group Manager of Marketing & Communications at Les Amis Group since May 2023, where substantial contributions in change management and departmental leadership have been made. Previous roles include Head of Brand Communications and Head of Marketing at Ample Transfers, where the company’s mission and brand transformation were co-developed. As a Senior Account Director at MRM, Shu Lin Lu led integrated campaigns for major clients such as Microsoft and Intel, while at Huge, collaborative efforts resulted in the launch of a phygital retail store for SK-II. Extensive experience spans across various agencies like Leo Burnett and McCann Worldgroup, where successful management of diversified brand portfolios and team development has been demonstrated. Shu Lin Lu holds a Bachelor of Science in Media & Communications from UNSW, completed in 2005.