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Lorena Lage is a seasoned professional in user experience (UX) and content strategy, currently serving as the Head of UX and Head of Customer Experience at Leroy Merlin in Spain since June 2019. With a strong emphasis on storytelling design, content optimization for e-commerce, and user experience research, Lorena has garnered extensive experience across various notable agencies including Isobar, 101 Agency, and McCann Erickson, where roles spanned UX writing, digital copywriting, and content strategy. Educational credentials include courses from The Interaction Design Foundation and degrees in Publicity and Digital Communication from the Universidad Pública del País Vasco.