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Brice DENIMAL currently serves as the Marketing Director at Leroy Merlin, where responsibilities include defining and executing marketing strategies for the Garden, Tools, and Hardware market, which surpassed 2 billion in sales by 2023. Brice has also held roles such as Transformation Director and Domain Leader for eCommerce, focusing on company transformation, digital platform launches, and the enhancement of omnichannel customer experiences. Previous experience includes a position as eCommerce Projects and Innovation Manager at La Redoute and eCommerce Domain Leader for Redcats, alongside consulting for BNP Paribas on risk management systems. Brice holds a Bachelor of Commerce in Web Marketing from Grenoble Ecole de Management and an Engineer's degree in IT/Telecommunications from IMT Atlantique.