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Shelby Miller is a Senior Copywriter currently employed at LERMA/ since June 2024, with previous experience at iluminere digital marketing agency and Cheil North America, where responsibilities included strategizing and creating content for Samsung, leading a team of writers, and developing product feature lines for global use cases. Shelby has received multiple accolades for creative work, including several AAF Dallas Addy Awards for the #HomemadeCinco campaign and recognition at the New York Festivals. Academic credentials include a Bachelor of Arts in Journalism with a focus on Advertising and Spanish from The University of Georgia and further education at The Creative Circus.