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Monica Radulescu is a seasoned professional in strategic planning and brand development, currently serving as Strategy Director at Publicis Italy since September 2020. In this role, Monica has notably developed the creative strategies for the global Diesel campaign and has worked on enhancing Barilla's international presence. Previously, as Culture and Insights Director at BBH London, Monica redefined Costa's brand strategy and launched campaigns for Mentos & Vigorsol. Early experience includes positions as Senior Global Planner at Publicis Italy, Strategic Planner at Weber Shandwick, and Head of Digital/Senior Strategic Planner at Cohn & Jansen JWT, where Monica contributed to numerous high-profile client projects. Monica is a graduate of Squared Online and holds degrees in Communication and Public Relations from SNSPA and Philosophy from Bucharest University.