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Gustavo Bastian is a seasoned professional in digital content and strategic planning, currently serving as Gerente de Conteúdo and Supervisor de Estratégia at LePub since December 2022. With freelance experience since July 2019, Gustavo specializes in digital content projects, brand strategy, market research, and cultural insights, collaborating with notable clients such as Danone, Ipsos Brasil, and VICE Brasil. Prior roles include Coordenador de Planejamento Estratégico at OLIVER Latin America, responsible for communication strategies for YoPRO, and Planejamento Criativo at VICE Brasil, where Gustavo led digital content for Natura Musical. Early career involvement included strategic planning at Grupo RBS and DM9Sul, contributing to brand strategies and media solutions. Gustavo holds a Pós-graduação Lato Sensu in Sociopsicologia from FESPSP and a Bachelor's in Communication Social with a focus on Publicidade from the Federal University of Rio Grande do Sul.