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Daniel Packness is a seasoned Strategy Director with extensive experience in brand management and strategic planning across diverse industries. Currently serving as Strategy Director at LePub | Powered by Publicis Italy since November 2023, Daniel previously held significant roles at companies such as Burger King do Brasil, Africa, and Mutato, leading teams, managing major campaigns, and fostering relationships with key stakeholders. Notable achievements include developing Vivo's 5G communication platform, launching Heinz's global brand platform, and executing strategic campaigns for major brands like Nike and Heineken. With educational credentials from prestigious institutions including ESPM and Miami Ad School, Daniel combines advanced consumer insights with innovative strategies in marketing and brand development.