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Cai Yu Lam is an experienced planning director currently at Leo Burnett since March 2023, previously serving as an associate director of strategy at Huge, where key projects included brand strategy, experiential events, and web3.0 strategy for various sectors including prestige beauty and eCommerce across markets in China, Japan, the US, and the UK. Cai's strategic background includes roles as a senior brand strategist at ARGONAUT, a senior strategist at Butler, Shine, Stern & Partners, and a strategist at TBWA\ Group Singapore, with a broad portfolio that includes major clients such as Fitbit and Singapore Airlines. Cai also contributed as a judge for the 2020 Young Ones Student Awards and has rich educational credentials from prestigious institutions including Miami Ad School and Singapore Management University, specializing in business management and marketing.