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Samuel Paul Smith is a seasoned professional in video production and digital marketing, currently serving as a Senior Producer at Leo Burnett UK since May 2022, delivering integrated campaigns for major clients such as Google and TUI. Prior to this role, Samuel held significant positions including Head of Commercial Video at Global, where leadership involved creating brand-led content for diverse media channels, and Executive Producer of Social Media at Banijay UK, focusing on strategic marketing campaigns. Additional experience includes directing a national content-producing team at Southern Cross Austereo, overseeing creative projects at LoveLive, managing accounts for Universal Music Group, and pioneering digital content initiatives at McFly Super City.