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Ariel Cohen is an accomplished technology executive with extensive experience in product management, data, and information systems. Currently serving as Vice President of DigitalOps Israel at Lennar since March 2024, Ariel previously held multiple leadership roles at Veev, including Vice President of Data & Information Systems and Vice President of Products. At Veev, Ariel defined and executed product roadmaps aligned with the company’s vision. Prior experience includes leading product management at Adomi, focusing on smart automation solutions for homes, and a long tenure at PLYmedia, where responsibilities included creating product visions and implementing Agile methodologies. Earlier roles at Eastman Kodak and Creo involved managing global development teams and establishing development standards in SAP applications. Ariel holds a Bachelor of Science with honors in Industrial Engineering and Management from Ben-Gurion University of the Negev.