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Erika De Chiara has a robust background in product management and brand management, currently serving as a Product Manager at LENET Group since February 2021. Prior to this role, Erika worked as a Brand Manager at Gruppo Giochi Preziosi, where responsibilities included product development and management of licensed lines and corporate brands, as well as marketing plan formulation and market analysis. Erika's experience also encompasses a position as Junior PR at L'Oréal, where involvement included organizing the Venice Film Festival as an official sponsor, and prior roles at Anna Bollatti Press Office & Communication Agency and TicketOne S.p.a. Erika holds a Master's degree in Communication for International Relations and a Bachelor's degree in Public Relations and Corporate Communication from IULM University.