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Jiří Lexa has extensive work experience in marketing and partnerships. Jiří currently holds the position of Head of Marketing and Partnerships at Lemonero, where they are responsible for spreading awareness about the company and establishing partnerships in the eCommerce and Omnichannel sector in Europe. Prior to this, they were the Chief Marketing Officer at UPgates, where they developed marketing strategies, managed social media networks, and built B2B relationships. Jiří also served as a Manager of Marketing and Business Development at UPgates.

Jiří Lexa began their education at the Obchodní akademie a Střední odborná škola logistická from 2009 to 2013, studying Provoz a ekonomika dopravy. Jiří then attended the Silesian University in Opava from 2013 to 2018, where they earned a Bakalář (Bc.) degree in Středoevropská studia. Most recently, from 2018 to 2019, Jiří pursued their Magistr (Mgr.) degree in Politická a kulturní geografie at the University of Ostrava.