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Eva Siafi is an experienced professional in CRM and marketing, currently serving as Responsable CRM and CRM Campaign & Automation Manager at LeLynx.fr since December 2020. Previously, Eva held the position of Chargée de CRM at Fnac Darty from September 2019 to November 2020 and worked as Chargée de CRM et Webmarketing at AFP from September 2018 to August 2019. Early career experience includes serving as Assistante commerciale at OCEAN, where responsibilities involved client prospecting and sales support, and as a commercial development professional at Cabinet Mac Ewan, focusing on the hospitality recruitment sector. Educational qualifications include a Master in Marketing Strategy and Data Analytics from Paris School of Business and various degrees in economics and management from notable institutions.