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Ismael T. currently serves as the Sr. Product Design Director at Peacock, focusing on monetization and retention strategies for over 100 million global users across multiple streaming platforms. Prior experience includes leading teams at BEES as Global Director of Product Design, UX Research, and UX Writing, contributing to significant e-commerce growth across 26 countries. Ismael held the role of Product Design Lead at JDRF International, where behavioral-psychology-based design methods increased fundraising campaign participation, and served as VP of User Experience at Omnicom Health Group, managing key digital projects. Additional roles include leadership positions in various creative and design capacities at ScrollMotion, TBWA\WORLDHEALTH, J. Walter Thompson Worldwide, INK, Eagle, and Interdev. Ismael's educational background encompasses graphic design and computer graphics from multiple institutions in Montréal.