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Yamina Tsalamlal is an experienced research and analysis professional currently serving as the Director of Research at Leger since December 2021. Previously, Tsalamlal worked as a Qualitative Research Analyst at Dig Insights and held the position of Head of Growth & Partnerships at Canada's National Observer. With a background in consumer trends analysis at GlobalData Plc and a focus on project management and strategy at iPolitics, Tsalamlal has demonstrated expertise in data storytelling, client relationships, and evidence-based recommendations. Additional roles include a youth facilitator at Ottawa Public Health and a reporter for Rwanda News Agency. Yamina possesses a Master's degree in Market Research and Consumer Behaviour from IE School of Science and Technology, along with a Bachelor of Journalism from Carleton University.